How to Be a Winner in the Home Building Industry

With the number of homes being sold dropping to historic lows, homebuilders across the U.S. are looking for ways to be more competitive in the shrinking home sales market. While the latest architectural innovation in home design is the use of curved surfaces to provide a touch of elegance, warmth and grandeur, the biggest obstacle to the addition of these features has been the cost. While cost has not been an obstacle in the high-end homes where these features are predominant, the translation of this architectural touch has always been of limited utilization in the mid-priced and lower priced, “starter homes”……until now!
Enter good, old-fashioned American innovation. New wood-bending and design techniques pioneered and exhibited by the likes of Archways and Ceilings Made Easy (http://www.archwaysandceilings.com/) is revolutionizing architectural designs for low and middle priced homes. Their designs for archways and ceilings are truly amazing. Perfect geometric designs every time at amazingly low prices! Now Groin Vaults, coved or domed ceilings can add that special touch to the modestly priced starter home and significantly distinguish these designs from the competition’s boxy and boring floor plans. Coved ceilings, are especially easy on the pocket book but definitely will make a room stand out from the rest. A dining rm for example, that is 14' x 12' would only cost $220 to cove. Your typical 6' x 6' groin vault would only cost $394.95 and would look great in any dining room, entry, hallway, or master bedroom. A typical dome in the master bath, 6' wide with a light ring would cost a mere $399.95. These in expensive features bring a wow factor to any home and make buyers more likely to purchase.
The competitive advantage this adds for builders concentrating on the lower end of the pricing scale is especially significant in today’s challenging market conditions. With the NHBA reporting that housing starts are tracking at just over 500,000 projected for the next year, it’s clear that those builders that add the most value to their designs will be the ones that grow their market share. In fact, this will be even more amplified by the new $8,000 tax credit for first time home buyers in the newly passed stimulus bill. This credit will more than likely skew a greater proportion of these 500,000 new housing starts to smaller, less expensive homes. Those builders that add value, such as represented by the Archways and Ceilings product line, will be the winners in this tough home building environment.